TikTok Shop东南亚严打直播诱购法定价：禁用"系统漏洞"话术、限时抢购须用官方工具
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<div class="ce-paragraph cdx-block ce-paragraph--left">TikTok Shop东南亚跨境发布更新版"诱购法定价（Bait Pricing）"政策，即日起严禁达人在直播或短视频中以虚假或误导方式渲染价格、折扣及购买条件，明确禁止四项行为：未启用平台限时秒杀工具却口头宣称"限时抢购价"；宣传不存在或无法领取的优惠券及对领券方式作不实描述；以"系统漏洞""定价失误"等捏造理由解释低价（须如实表述为正常直播促销）；虚假宣称货到付款（COD）或免运费的获取条件，仅可引用结算页实际显示信息，违规将导致达人及关联商家账号受罚，重复或严重者面临降级乃至封号，建议跨境商家即刻排查合作达人话术脚本、规范直播贴片与口播内容，并在合作合同中约定违规责任分担，确保促销宣传完全符合平台最新合规指引。</div>
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