速卖通618欧洲本地仓订单首超跨境直发，西法波仓发占比突破50%
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<div class="ce-paragraph cdx-block ce-paragraph--left">阿里旗下跨境电商平台速卖通（AliExpress）于6月1日启动2026年海外618大促，首日数据显示西班牙、法国、波兰三大核心市场中，欧洲本地仓发货订单占比首次突破50%，超越跨境直发小包，在欧盟收紧低值包裹税收政策、跨境直发面临清关成本与合规双重压力下验证了"履约前置"战略成效——过去半年速卖通已完成西法波三国本地仓覆盖、德国官方仓在建中，入仓商品获"Local+"标识及搜索流量加权，大促首日官方仓单量达平日25倍，消费电子、汽摩配及重大件表现突出；车用便携吹尘器品牌TURBB将库存转入波兰官方仓后精准匹配当地用车场景，叠加加权流量一天售罄半数备货、单量为原第三方海外仓时期15倍，目前正在紧急补货，除欧洲外速卖通同步推进美国（5月大促GMV涨超50%）、拉美（巴西降税红利+包机提速）及韩国（加入Brand+品牌出海计划）三大市场增长扶持，提示跨境卖家加速评估欧洲官方仓备货以对冲税改影响并争取本地发货流量溢价。</div>
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