TikTok Shop巴西首年日均GMV暴涨102倍，直播带货成转化引擎
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<div class="ce-paragraph cdx-block ce-paragraph--left">自去年5月正式进入巴西市场以来，TikTok Shop凭借“发现式购物”模式在首年交出超预期成绩单：过去12个月内平台日均GMV暴涨102倍，活跃带货创作者数量增长46倍，57.8%的消费者在浏览视频种草后会直接进入商城下单，显示出巴西用户对娱乐互动型消费的高度适应；直播功能成为核心转化抓手，日均直播场次增长20倍，直播带来的日均GMV更是飙升161倍，巴西美妆巨头Natura在“黑五”期间通过12小时马拉松直播联动70位顾问，成功将转化率提升228%并有三款香水跻身品类前十，印证了实时互动对建立信任的关键作用，目前平台热销品类已覆盖女装（裤装、T恤、连衣裙）、美容（男女身体喷雾、男士香水）、家居（锅具、床品、保温瓶）及电子（耳机、壳膜、智能手表）四大板块，标志着TikTok Shop已成功在拉美最大经济体复制其“内容即货架”的商业闭环。</div>
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