TikTok Shop东南亚严禁直播“盲盒式”拆卡，随机玩法或被认定涉赌遭处罚
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<div class="ce-paragraph cdx-block ce-paragraph--left">为维护交易透明度并规避涉赌风险，TikTok Shop东南亚跨境近日发布新规，严令禁止所有具有“盲盒属性”及结果不确定的直播拆盒行为，明确要求商家必须在直播间向买家清晰展示拆盒后可能获得的商品及结果的确定方式；平台将随机卡牌、选秀式、悬赏金式、抽卡游戏式、积分计划式、接龙游戏、血量对战等带有博弈性质或概率型游戏化玩法的拆盒方式一律列为违规，违规商家将面临账户处罚，重复违规者将遭受更严厉的制裁；对此，平台提醒所有跨境卖家立即自查整改现有的直播话术与互动形式，彻底清除任何模糊商品归属或依赖运气分配的随机玩法，确保在直播中完全透明地呈现商品交付规则，以符合合规要求并保障店铺正常运营。</div>
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