TikTok Shop美区爆款案例：水上充气床7天狂揽45万美金，Sloosh跑通夏季增长逻辑
<div class="ce-block ce-block--focused" data-id="dwZAHS2rsP" ><div class="ce-block__content">
<div class="ce-paragraph cdx-block ce-paragraph--left"> <span style="color: rgb(38, 38, 38); font-family: "Pingfang SC", PingFangSC-Semibold, "Microsoft YaHei-Bold", "Microsoft YaHei"; letter-spacing: normal;">在刚刚结束的5月</span>TikTok Shop<span style="color: rgb(38, 38, 38); font-family: "Pingfang SC", PingFangSC-Semibold, "Microsoft YaHei-Bold", "Microsoft YaHei"; letter-spacing: normal;"> Spotlight Day活动中，主打水上休闲品类的品牌Sloosh凭借一款兼具日光浴与水中漂浮功能的水上充气床，7天内斩获45万美金销售额，爆发系数高达188%；该品牌背靠母公司Joyin，采取“美国本土设计团队捕捉场景需求+国内供应链快速落地”的模式，针对</span>北美<span style="color: rgb(38, 38, 38); font-family: "Pingfang SC", PingFangSC-Semibold, "Microsoft YaHei-Bold", "Microsoft YaHei"; letter-spacing: normal;">庭院、露营等场景推出多巴胺配色产品，并通过构建数万人的纯佣达人池、优先选择生活化场景创作者、官号先行测试脚本再批量分发的方式，实现了内容的规模化种草与高效转化；为迎接6月18日开启的美区年中促（Deals For You Days），Sloosh已完成海外入仓布局，锁定单日20万美金的冲刺目标，并计划将成功经验复制到南半球市场</span>巴西<span style="color: rgb(38, 38, 38); font-family: "Pingfang SC", PingFangSC-Semibold, "Microsoft YaHei-Bold", "Microsoft YaHei"; letter-spacing: normal;">，利用季节错位实现全年生意增长，为跨境商家提供了“好商品+好内容+借势大促”的可复制增长范本。</span></div>
</div>
</div><style type="text/css">
.ce-block {
margin-bottom: 20px;
}
.ce-block__content,.ce-toolbar__content {
/* max-width:calc(100% - 50px) */
margin-left: auto;
margin-right: auto;
}
.ce-paragraph {
line-height: 1.6em;
outline: none;
text-indent: 2em;
font-size: 16px;
}
.ce-paragraph--right {
text-align: right;
}
.ce-paragraph--center {
text-align: center;
}
.ce-paragraph--left {
text-align: left;
}
.ce-paragraph--justify {
text-align: justify;
}
.ce-paragraph-text-indent {
text-align: justify;
}
.ce-paragraph:empty::before{
content: attr(data-placeholder);
color: #707684;
font-weight: normal;
opacity: 0;
}
/** Show placeholder at the first paragraph if Editor is empty */
.codex-editor--empty .ce-block:first-child .ce-paragraph:empty::before {
opacity: 1;
}
.codex-editor--toolbox-opened .ce-block:first-child .ce-paragraph:empty::before,
.codex-editor--empty .ce-block:first-child .ce-paragraph:empty:focus::before {
opacity: 0;
}
.ce-paragraph p:first-of-type{
margin-top: 0;
}
.ce-paragraph p:last-of-type{
margin-bottom: 0;
}
.svg-icon {
width: 1em;
height: 1em;
}
.svg-icon path,
.svg-icon polygon,
.svg-icon rect {
fill: #4691f6;
}
.svg-icon circle {
stroke: #4691f6;
stroke-width: 1;
}
</style><style type="text/css">
.inline-code {
background: rgba(250, 239, 240, 0.78);
color: #b44437;
padding: 3px 4px;
border-radius: 5px;
margin: 0 1px;
font-family: inherit;
font-size: 0.86em;
font-weight: 500;
letter-spacing: 0.3px;
}
</style>
页:
[1]