Lazada跨境店将清理上架7-60天无动销商品，倒逼商家精细化运营
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<div class="ce-paragraph cdx-block ce-paragraph--left">Lazada跨境店宣布将实施“商品运营优化”新规，基于店铺销量、履约表现、商品质量及销量等多维数据，对上架7至60天仍无动销的商品进行系统性清理，通过“优中选优”的动态淘汰机制倒逼商家向精细化、品牌化运营转型；平台鼓励卖家主动优化标题主图、参与营销活动及投放广告以激活潜力商品，并建议将资源集中打造爆款以构建核心竞争力，同时针对不同市场给出差异化指引：马来西亚与新加坡等高消费力站点应聚焦高客单、高品质及强品牌属性商品，而泰国、菲律宾、越南等高增长市场则需在保障质量的前提下结合当地潮流丰富SKU，以此保障店铺健康度并提升整体流量转化效率。</div>
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